COHERE for CERES
Among many of the projects I worked on, Ceres was one that stands out as a highlight. Ceres is a development set in Georgia’s Chattahoochee Hills. The residential development stands out in their emphasis on a culinary experience, where farm to table, hospitality accommodations are plentiful. My job included carrying out marketing and branding tasks, such as social media assets, website buildout, signage and the Ceres lettermark (ongoing). The intersection of hospitality and art is where my love of work lives, so to work on this project was a treat.
The above designs are construction banners for the property to create excitement and intrigue. The property is still undergoing permitting and zoning, therefore construction is only in the very early phases, with little physical to show on social media and print media. This posed the interesting challenge that lead the team to dive into the culinary and farm forward angle to create the public image. A life of exquisite food, beautiful property, and luxurious living, are exemplified through the assortment of visual assets produced for the client.
Social media is a huge part of the branding and marketing process, and I know the value of having a well curated presence online, which is why we put together the initial graphic tiles for the Ceres instagram page. The idea being that the intrigue we create will get people talking, and with few physical evidence assets of the creation of this property, we were forced to get creative in how to present the project.
Above is examples of letter marks that are being developed for the client. Often times my artistic abilities allow me to add dynamic elements into the clients brand. I have been able to incorporate illustration into many of the projects I have worked on at Cohere, and is always an exciting prospect to see where it can fit into any new project.